Hanging out with my buddy Sean last weekend before the California International marathon, I was reading some issues of UltraRunning magazine.
Half way through the second issue, I thought, "Hey, this is a great magazine, I should subscribe". Then I dredged up the memory that I actually had subscribed back in July and totally forgotten about it!
So I went to the magazines website and placed a call to its office.
I left a message pretty much expecting nothing to happen and to have to follow up numerous times to get to a satisfactory resolution. Boy, was I wrong.
We received a call at home saying the mistake was entirely theirs and that they would start my subscription, give me the full 2 years and include some back issues. When I arrived home today, the two back issues had been mailed out with a personal note.
UltraRunning may have made a mistake, but who doesn't. The more important point is that they were more than willing to admit it, fix it and go the extra mile (get it...extra mile --> ultra running :-) ) to resolve the problem.
UltraRunning has retained a subscriber for as long as they are in business.
You should check them out as well. I am willing to lend out some old issues :-)