Some adventures in road and trail running.
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Tuesday, December 16, 2008

UltraRunning magazine: subscribe already

Hanging out with my buddy Sean last weekend before the California International marathon, I was reading some issues of UltraRunning magazine.

Half way through the second issue, I thought, "Hey, this is a great magazine, I should subscribe". Then I dredged up the memory that I actually had subscribed back in July and totally forgotten about it!

So I went to the magazines website and placed a call to its office.
I left a message pretty much expecting nothing to happen and to have to follow up numerous times to get to a satisfactory resolution. Boy, was I wrong.

We received a call at home saying the mistake was entirely theirs and that they would start my subscription, give me the full 2 years and include some back issues. When I arrived home today, the two back issues had been mailed out with a personal note.

UltraRunning may have made a mistake, but who doesn't. The more important point is that they were more than willing to admit it, fix it and go the extra mile (get it...extra mile --> ultra running :-) ) to resolve the problem.

UltraRunning has retained a subscriber for as long as they are in business.

You should check them out as well. I am willing to lend out some old issues :-)


Brian Eberly said...

How refreshing to hear a story of good customer service. Almost makes me want to subscribe, and I'm not even a runner!

tyson said...

That's just good business. Nobody's perfect, but good companies make right by their customers.

Peter N. Jones said...

So, should I call them up and ask where my t-shirt is from 1995 when I first subscribed? ;) Ultrarunning is an great mag... every serious runner should be a subscriber.

saschasdad said...

"(get it...extra mile --> ultra running :-) )". That's funny. And dorky. I know it's dorky because it's totally something I would do and I'm a dork.

I'm glad my mags could be the start of a beautiful relationship between you and UR.